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As your agency partner, we are acting with your best interest in mind. Regardless of the endless landscape of media opportunities, and offers, we are spending the time to know your business and build a strategy around growth. Every media vendor has a chart and a graph showing why they are the best fit. You need an advocate with a 30,000 foot view to cut through the clutter and offer sound strategy.
In most cases, there are little or no costs associated with utilizing a media buying service. The agency is compensated by taking advantage of buying at a net rate and billing the client the same gross rate as if they were dealing with the media vendor directly. This is generally a 15% commission.
In a nutshell, it means everything is working together. The external marketing you are doing creates a seamless journey through your website and ultimately conversion. It is also very important that your digital image is a strong representation of your brick and mortar along with the customer experience.
The goal of advertising in traditional media is to create brand recognition. When a client is ready for your good, or service, you want them to remember you - and reach out directly. This yields a much smoother path to conversion. Consistency and repetition is key to creating a memorable brand.
Reach represents the overall audience that your advertisement is being shown to while frequency refers to the number of times it is shown. Having a good balance of reach and frequency is key to a successful campaign. There are several other factors as well, such as making sure you are reaching the CORRECT audience.
We work with businesses of all sizes and can tailor our services to fit any budget.
Capital Media Company
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